In a world that values metrics and marketability above all else, LUX Presents UVX reminds us how a data driven society can destroy our fun.

What is this UVX THING?!

It's the Ultimate Viewing [e]Xperience

It’s a fully interactive and immersive show based around a film premiere. Viewers can change aspects of both the film, and the environment of the theatre. There are over 1000 paths to take and 86 days of footage to explore. All under the omni-present gaze of the elusive LUX (Luxury Universal [e]Xperience), a film company determined to please its audience with FUN...no matter what.